MAC Still Winning Love Me Liquid Lipcolour ($24.00 for 0.1 oz.) is a brighter, rosy plum with warm undertones and a cream finish. It had more of a satin-like sheen after a couple of hours of being worn as the shine wore away. The liquid lipstick had a creamy, smooth consistency that was lightweight, not too thin or too thick, and easy to work with on my lips. It had opaque color coverage in a single layer, which went on evenly and didn’t emphasize my natural lip texture. It stayed on nicely for seven hours and felt moisturizing while worn.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Pat McGrath Beautiful Creature (DC, $40.00) is lighter, warmer (90% similar).
- Bite Beauty Brandy (P, $24.00) is more shimmery, darker, cooler (90% similar).
- Smashbox Rose B4 Bros (P, $24.00) is lighter (90% similar).
- NARS Audrey (P, $34.00) is warmer, less glossy (90% similar).
- Tarte Escape (P, $21.00) is lighter, cooler, less glossy (90% similar).
- Revlon Teak Rose (P, $8.49) is lighter (90% similar).
- Tom Ford Beauty Helena (LE, $36.00) is lighter (90% similar).
- ColourPop Ghosted (DC, $7.00) is lighter, less glossy (90% similar).
- Tatcha Magnolia Bloom (LE, $55.00) is less glossy (90% similar).
- Chanel Endless (132) (P, $40.00) is lighter, warmer, less glossy (85% similar).
Formula Overview
$24.00/0.1 oz. – $240.00 Per Ounce
The formula is supposed to be long-wearing with 12-hour hydration, comfort, and feather-resistant and non-bleeding wear. They are supposed to have “one-swipe, full coverage colour.”
It’s a liquefied lipstick that has a smooth, creamy consistency with moderate glide and more of a velvety-creamy feel, so it was never watery but not overly thick. This is not a liquid lipstick that dries down to a matte finish after a few seconds (or even a minute); they have a creamier, moderate shine initially that wears down to satin and eventually semi-matte as they wear on. They don’t “dry down,” though, and as a result, they are very comfortable to wear. This also means that they are not transfer-proof, but they pack enough color that there is plenty of product and still full-coverage left behind after drinking and light eating.
They applied with full color coverage and went on evenly (for the most part) without emphasizing lip texture or lip lines. The wear-time claimed–12 hours–is a lot, but most shades lasted between six and eight hours with a few leaving enough stain and color behind not to require a reapplication. The lighter the shade, the shorter the wear time, which is common.
They were comfortable to wear with a moderately hydrating feel, and they are the type of liquid lipstick I tend to reach for–something longer-wearing but still very comfortable. As they are creamier and a little thicker, it’s important to remove any excess from the inner areas of the lips or to apply less and build up as necessary or else they tend to show up on teeth initially. I didn’t have this recur throughout wear, though. There was a faint, vanilla scent but no discernible taste.
Browse all of our MAC Love Me Liquid Lipcolour swatches.
Ingredients
Petrolatum, Octyldodecanol, Isohexadecane, Synthetic Beeswax, Kaolin, Trioctyldodecyl Citrate, Disteardimonium Hectorite, Ppg-51/Smdi Copolymer, Pentaerythrityl Adipate/Caprate/Caprylate/Heptanoate, Silica, Boron Nitride, Copernicia Cerifera (Carnauba) Wax Copernicia Cerifera Cera Cire De Carnauba, Butyrospermum Parkii (Shea) Butter, Polymethyl Methacrylate, Tocopheryl Acetate, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Extract, Cucumis Sativus (Cucumber) Fruit Extract, Hordeum Vulgare (Barley) ExtractExtrait D’Orge, Argania Spinosa Kernel Oil, Methicone, Polydecene, Polybutene, Propylene Carbonate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Aluminum Calcium Sodium Silicate, Tin Oxide, Alumina, Hdi/Trimethylol Hexyllactone Crosspolymer, Titanium/Titanium Dioxide, Caprylyl Glycol, Hexylene Glycol, Propylene Glycol Dicaprate, Ethylhexyl Hydroxystearate, Saccharin, Flavor (Aroma), Tetrahexyldecyl Ascorbate, Phenoxyethanol, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Bismuth Oxychloride (Ci 77163), Bronze Powder (Ci 77400), Blue 1 Lake (Ci 42090), Carmine (Ci 75470), Copper Powder (Ci 77400), Red 6 (Ci 15850), Red 7 (Ci 15850), Red 21 (Ci 45380), Red 27 (Ci 45410), Red 28 (Ci 45410), Red 30 (Ci 73360), Red 33 (Ci 17200), Red 6 Lake (Ci 15850), Red 7 Lake (Ci 15850), Red 21 Lake (Ci 45380), Red 27 Lake (Ci 45410), Red 28 Lake (Ci 45410), Red 30 Lake (Ci 73360), Red 33 Lake (Ci 17200), Yellow 5 (Ci 19140), Yellow 5 Lake (Ci 19140), Yellow 6 Lake (Ci 15985)]
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
MAC It’s All Me Love Me Liquid Lipcolour ($24.00 for 0.1 oz.) is a medium-dark copper with warmer, reddish undertones and a satin finish. It was richly pigmented with a smooth, lightly creamy texture that had more of a velvet slide to it, which helped the product adhere to my lips and not appear streaky. The texture was lightweight, fluid but not runny, and comfortable to apply and to wear. It lasted well for eight hours and felt hydrating over time.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- ColourPop Gallop (P, $7.00) is warmer (95% similar).
- Charlotte Tilbury Rose Wish (LE, $34.00) is darker (95% similar).
- Giorgio Armani Cedar (206) (P, $38.00) is darker (95% similar).
- Bite Beauty Cherry Truffle (LE, ) is darker, cooler (90% similar).
- Maybelline Spice for Me (P, $7.49) is warmer (90% similar).
- NARS Lee (LE, $34.00) is brighter (90% similar).
- Bite Beauty Crushed Chili (LE, $26.00) is lighter, cooler (90% similar).
- KVD Beauty Misfit (P, $19.00) is darker (90% similar).
- Shiseido Shizuka Red (223) (P, $26.00) is warmer (90% similar).
- Sephora Girl Gang (36) (P, $13.00) is warmer, glossier (90% similar).
Formula Overview
$24.00/0.1 oz. – $240.00 Per Ounce
The formula is supposed to be long-wearing with 12-hour hydration, comfort, and feather-resistant and non-bleeding wear. They are supposed to have “one-swipe, full coverage colour.”
It’s a liquefied lipstick that has a smooth, creamy consistency with moderate glide and more of a velvety-creamy feel, so it was never watery but not overly thick. This is not a liquid lipstick that dries down to a matte finish after a few seconds (or even a minute); they have a creamier, moderate shine initially that wears down to satin and eventually semi-matte as they wear on. They don’t “dry down,” though, and as a result, they are very comfortable to wear. This also means that they are not transfer-proof, but they pack enough color that there is plenty of product and still full-coverage left behind after drinking and light eating.
They applied with full color coverage and went on evenly (for the most part) without emphasizing lip texture or lip lines. The wear-time claimed–12 hours–is a lot, but most shades lasted between six and eight hours with a few leaving enough stain and color behind not to require a reapplication. The lighter the shade, the shorter the wear time, which is common.
They were comfortable to wear with a moderately hydrating feel, and they are the type of liquid lipstick I tend to reach for–something longer-wearing but still very comfortable. As they are creamier and a little thicker, it’s important to remove any excess from the inner areas of the lips or to apply less and build up as necessary or else they tend to show up on teeth initially. I didn’t have this recur throughout wear, though. There was a faint, vanilla scent but no discernible taste.
Browse all of our MAC Love Me Liquid Lipcolour swatches.
Ingredients
Petrolatum, Octyldodecanol, Isohexadecane, Synthetic Beeswax, Kaolin, Trioctyldodecyl Citrate, Disteardimonium Hectorite, Ppg-51/Smdi Copolymer, Pentaerythrityl Adipate/Caprate/Caprylate/Heptanoate, Silica, Boron Nitride, Copernicia Cerifera (Carnauba) Wax Copernicia Cerifera Cera Cire De Carnauba, Butyrospermum Parkii (Shea) Butter, Polymethyl Methacrylate, Tocopheryl Acetate, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Extract, Cucumis Sativus (Cucumber) Fruit Extract, Hordeum Vulgare (Barley) ExtractExtrait D’Orge, Argania Spinosa Kernel Oil, Methicone, Polydecene, Polybutene, Propylene Carbonate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Aluminum Calcium Sodium Silicate, Tin Oxide, Alumina, Hdi/Trimethylol Hexyllactone Crosspolymer, Titanium/Titanium Dioxide, Caprylyl Glycol, Hexylene Glycol, Propylene Glycol Dicaprate, Ethylhexyl Hydroxystearate, Saccharin, Flavor (Aroma), Tetrahexyldecyl Ascorbate, Phenoxyethanol, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Bismuth Oxychloride (Ci 77163), Bronze Powder (Ci 77400), Blue 1 Lake (Ci 42090), Carmine (Ci 75470), Copper Powder (Ci 77400), Red 6 (Ci 15850), Red 7 (Ci 15850), Red 21 (Ci 45380), Red 27 (Ci 45410), Red 28 (Ci 45410), Red 30 (Ci 73360), Red 33 (Ci 17200), Red 6 Lake (Ci 15850), Red 7 Lake (Ci 15850), Red 21 Lake (Ci 45380), Red 27 Lake (Ci 45410), Red 28 Lake (Ci 45410), Red 30 Lake (Ci 73360), Red 33 Lake (Ci 17200), Yellow 5 (Ci 19140), Yellow 5 Lake (Ci 19140), Yellow 6 Lake (Ci 15985)]
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
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