There was a time when selling nothing but designer sunglasses wasn’t enough to maintain a stable business. Back then, sunglasses were considered seasonal items among both retailers and consumers alike. But a lot has changed since then. They are still seasonal items today, just in a different way.
This post isn’t meant to confuse you. Rather, we want to encourage you to change your thinking about sunglasses as seasonal products. Do not think of ‘seasonal’ in the sense that summer is the only time of year when you can sell sunglasses at a decent volume. Instead, think of ‘seasonal’ as being a way to promote sunglasses throughout the year – and keep your sales volume fairly steady, too.
Borrowing a Page From the Fashion Industry
Sunglasses began the shift from seasonal (summertime only) products to year-round product when designers started taking a page from the fashion industry. They began making sunglasses for each of the four astronomical seasons: spring, summer, autumn, and winter. Once they figured that out, they knew they could sell sunglasses year-round.
We still embrace that thinking today. Those of us who concentrate on wholesale sunglasses distribution have the task of making sure we have enough inventory available to supply retailers for each season of the year. Likewise, retailers base their wholesale purchases on the styles and trends they will need for the upcoming season. By focusing on what each season has to offer consumers, both wholesalers and retailers can work together to move more product.
Summer Is Still Peak
Despite the fact that sunglasses sell all year long, it does not negate the fact that summer is still the peak season. People spend more time outdoors during the summer months. It is only natural that sunglasses would be more in demand during those few months. But it is a mistake for retailers to focus so much time and energy on summer sales that the rest of the year gets neglected.
With autumn comes cooler weather and a change in foliage. The sun is lower in the sky. But people still spend time outdoors. Some go hiking, others prefer scenic drives in the country. Autumn is a perfect time for riding bikes, taking a leisurely canoe ride down a local river, and learning to ride horseback. And of course, don’t forget the hunters.
The point is that there are still valid reasons to buy sunglasses in the autumn. Likewise for winter. Between skiing, ice skating, and all the other winter sports people enjoy, there is just as much a need for solid eye protection during the winter months.
A Different Pair for Every Season
One of the things the fashion industry has done very well is meet the consumer tendency to want something new. There are no fewer than four seasons in the fashion industry. There may be as many as eight depending on who you ask. The point is that fashion designers are continually churning out new designs for each season.
We don’t necessarily do that with designer sunglasses. However, consumer trends change with the season. Selling year round is all about paying attention to those trends so you have the right inventory as each new season begins.
Wholesale sunglasses for men, women, and children are available during every season. As a retailer, change the way you think about sunglasses. They are no longer seasonal in the sense that they only sell during the summer. The calendar year has four seasons to it. You can sell sunglasses during each and every one of them. We can help you do just that.
The post Sunglasses Are Still Seasonal Items, Just in a Different Way appeared first on Wholesale Sunglasses Blog.
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