As one of America’s leading sellers of bulk sunglasses at wholesale prices, it is in our best interests to know everything we can about the industry. But it’s no different for you as a retailer. Consider half-framed sunglasses. How much do you know about them and their appeal to consumers?
Should any of your customers ever ask about half-framed sunglasses, you want to be ready with the right answers. We can get you started with a basic introduction into what has become a hot style in the eyewear world. Half-framed sunglasses are in demand right now.
Let’s Start With the Basics
Half-framed sunglasses are known by a couple of other names: semi-rimless and half-rim. All three names point to the same design. It is a design that supports the lenses with a partial frame on top. The bottom of the lenses is left exposed. This creates a distinctive look and style that also adds a bit of function.
As you might expect, manufacturers rely on a variety of materials for their designs. Metal is often chosen for the top rim and temples when durability is a priority. But acetate works equally well, especially for the top rim. A big advantage of acetate is the variety of colors it offers.
Designers hoping to provide a good combination of strength, durability, and good looks might even choose titanium. But titanium inevitably adds to the cost.
Moving on to the Lenses
The lenses are typical polycarbonate or CR-39. The latter is an excellent choice because it is shatterproof and scratch resistant. Polycarbonate isn’t a bad choice, either. It offers exceptionally good impact resistance and UV protection.
The tricky thing with half-framed sunglasses is making sure lenses are secured within the frame. When necessary, lenses can be supported along the bottom using a thin wire or nylon thread. Underside support is usually designed to disappear into the lens. You don’t want consumers to notice it, otherwise you lose the effect of the half-framed aesthetic.
Why Consumers Appreciate Them
Half-framed sunglasses are not for everybody. But there is a certain segment of the buying public that prefers them over any other style. We sell a lot of them in bulk, so they must be sunglasses that people want.
Our own research suggests several reasons for their popularity:
- Minimalist Aesthetic – Half-framed sunglasses can be designed to appeal to the minimalist mindset. For someone into that aesthetic, they are less obtrusive compared to full-framed sunglasses.
- Improved View – Eliminating the lower rim improves the consumer’s view by increasing their field of vision. In a culture where smartphones are so ubiquitous, half-framed sunglasses make reading screens easier.
- Flattering Look – Half-framed sunglasses are considered flattering for multiple faces. Regardless of face shape, they can add definition to a person’s features.
- Every Occasion – The half-framed style is deemed suitable for nearly every occasion. It works equally in both casual and formal settings. Half frames are especially interesting where modern styling and sports design come together.
All these things combined make half-framed sunglasses fashion forward. They are considered trendy and sophisticated. They thought of as cutting edge because they cross the boundaries of traditional eyewear design. If your customers are looking for something new, it’s a safe bet they will at least find half-framed sunglasses intriguing.
You’ll find half-framed models in our inventory of wholesale sunglasses. Take a look around before you place your next order. While you’re shopping, remember that bulk sunglasses at wholesale prices are what Olympic Eyewear does best. We have everything you need to run your retail business – at least in terms of designer sunglasses.
The post How Much Do You Know About Half-Framed Sunglasses? appeared first on Wholesale Sunglasses Blog.
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