During the time we have been running our wholesale sunglasses blog, we have published a number of posts discussing prices. We have highlighted the fact that you can purchase bulk sunglasses from us at low wholesale prices, allowing you to offer your own competitive prices at retail. So many years later, better pricing is still your main selling point.
Better pricing is our main selling point, too. We take immense pride in the fact that we can offer designer sunglasses for men, women, and children with a bulk pricing model that keeps our products affordable. You can buy from us for less. That means you can sell to your customers for less. Do not be afraid to embrace that.
Same Quality, Lower Price
Some recent market research led us to a particular pair of Prada sunglasses that sell at retail for between $350 and $400. Such a high price doesn’t bother us at all. If people want to spend that much and can afford to do so, more power to them. But those who don’t have the budget or the desire to spend so much shouldn’t have to just to get a quality pair of sunglasses. That is where you come in.
The designer sunglasses you purchase from Olympic Eyewear look every bit as good as their more expensive counterparts. As for quality, there is no discernible difference. Your purchase of bulk sunglasses represents the same quality at a much lower price. It represents the same thing to your customers.
Prices Continue to Climb
Now is a good time to broach this topic as we look forward to a new year. We don’t know what the economy will bring in 2025. What we do know is that prices continue to climb across the entire retail landscape. Everything is more expensive than it was just a few years ago. From food to fuel and clothing to household goods, everything seems to have a higher price tag.
There are definitely customers out there who want stylish, high-quality sunglasses that don’t cost hundreds of dollars. There are people who do not want their sunglasses to cost as much as a month’s car payment. They are your customers. Go after them with as much drive and passion as you can.
It’s Okay to Spend Less
The whole pricing issue is important because you were up against a formidable foe in terms of your marketing: public perception. There is a perception that less expensive sunglasses are lower quality products. It goes hand-in-hand with another perception that consumers have to buy the most expensive brands if they want to be part of the ‘in crowd’.
Your goal is to reach your customers with the message that it’s okay to spend less on sunglasses. Consumers on a budget don’t need to spend hundreds of dollars when you offer high quality shades at a fraction of the cost. Purchasing a less expensive pair doesn’t make your customers second class citizens. It does not make them out of touch or out of style. Buying less expensive sunglasses makes them smart.
Be Proud of Your Pricing
We keep our wholesale prices as low as possible to allow you to also be competitive with your pricing. Your designer sunglasses cost less than the high-end brands you compete with. Be proud of that. Be proud of the fact that you can give your customers the quality they want without breaking the bank.
Pricing will be an issue for consumers as long as inflation continues. Take advantage of that. Make better pricing the centerpiece of your marketing efforts.
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