One of the things we talk about frequently here at Olympic Eyewear is pricing. One of our goals is to offer wholesale sunglasses for men and women at pricing reasonable enough to allow retailers to compete against higher-end brands. As such, affordable bulk sunglasses pricing is important to us. And yet we understand that price isn’t everything when it comes to sunglasses.
It is Ultimately About UV Protection
When you strip away all the designer labels, the many styles, all the trends, etc., you are ultimately left with the fact that sunglasses are really about UV protection. At least that is the primary concern. Sunglasses should protect the eyes against harmful UV rays. A secondary form of protection is found in filtering out direct sunlight to prevent sunburn.
Take two pairs of designer sunglasses rated UV400. Both products block 100% of all harmful UV rays. The price a customer would pay at retail is irrelevant to the amount of protection each pair offers. Why bring this up? Because UV protection is an angle you can pursue to market your products. You can demonstrate that UV protection is the same across multiple brands regardless of retail price.
You sell the wholesale sunglasses you purchase from us at lower prices compared to higher-end brands. But that doesn’t mean your products offer less protection. They offer equal protection; make sure your customers know that.
Yes, Quality Matters
Proponents of high-end brands have a tendency to equate price with quality. There is some validity to that argument. And yes, quality is important to retail customers. We would never suggest that retailers sell cheap gas station sunglasses that are likely to fall apart in a month or two. But we do remind retailers that they still don’t need to pay a small fortune for high quality wholesale sunglasses.
We offer fantastic bulk pricing on designer sunglasses that rival high-end brands in terms of quality. Our quality is just as good. Not only that, but we are also not the only wholesale sunglasses distributor offering highly competitive pricing.
This is yet another angle you can use to market designer sunglasses. You can challenge your customers to compare our quality with any of the high-end brands out there. Let them hold our sunglasses in their hands. Let them check the hinges, the temples, the lenses, and the bridge. Let them feel the weight. In a side-by-side comparison, we are confident our quality will pass the test.
Style and Good Looks
UV protection matters to retail customers. So does quality. But what about style and good looks? How do they relate to retail pricing?
Retail trends clearly prove that people care about their personal appearance. They are also willing to spend more on products that look good and meet their style requirements. But here is the thing to remember with wholesale sunglasses from Olympic Eyewear: consumers don’t need to pay more to get what they want.
We offer nearly two-dozen different designer brands covering every style and color out there. If you cannot find the style and good looks your customers want in our inventory, you’re probably not going to find it anywhere. And still, we keep our bulk pricing reasonable so that you can make a healthy profit.
Pricing Is Your Advantage
Although pricing isn’t everything when it comes to sunglasses, it is important. And as we have reminded retailers in the past, pricing is your advantage in a crowded marketplace. Buying bulk sunglasses from us at low prices allows you to compete against high-end brands – especially among customers who want quality, style, and good looks without spending a fortune.
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