Marketing is one of your biggest challenges as an eyewear retailer, right? There is so much competition to cut through that you are constantly struggling to find the right marketing messages. We get it. Marketing is a big part of selling wholesale sunglasses, too. But consider wrap-around sunglasses. They have marketing features built right in.
Wrap-around sunglasses are a particular style featuring frames that wrap slightly around the front of the face. Someone who has never seen a pair would instantly figure out the name at first sight; it is that obvious. Of course, you are already familiar with the wrap-around concept. But look a little more closely. Look at the details and you might just find some built-in marketing features.
A Sleek Shape
You already know that wrap-around sunglasses are typified by a sleek shape. Their shape has an obvious marketing angle for cyclists, skateboarders, surfers, etc. These are the types of people who want a sleek design in order to cut down on wind resistance.
Think about cyclists for just one minute. They wear skin-tight clothing designed with fabrics meant to minimize wind resistance. They want to be able to slice through the air as efficiently as possible. A sleek pair of wrap-around sunglasses is a lot more effective in that pursuit compared to traditional aviators or classic frames.
Market wraparounds to athletes by hitting the sleek shape angle. You can talk about all the advantages they get from the wrap-around design. If you can get that message out effectively, you might win them over.
Additional UV Protection
Think about how a pair of wrap-around sunglasses sits on the face. Pay special attention to the sides. What do you have? You have sunglasses that offer extra UV protection by blocking more sun. In contrast, more traditional frames leave a big gap on the sides, a gap for more sunlight to get through.
This is a fantastic marketing angle to reach people who are very particular about protecting their eyes against UV radiation. Not every customer will buy a pair of wrap-around sunglasses for that purpose, but some will. Take advantage of it whenever you can. Market wrap-around sunglasses offer extra protection on the sides.
A Modern Look
By their very nature, wrap-around sunglasses offer a more modern look compared to traditional frames. Once again, you have a built-in marketing feature right there. Wrap-around sunglasses are perfect for anyone passionate about chasing the latest styles. The more modern the look, the more appealing the shades.
There is nothing wrong with marketing sunglasses based on what they look like. These days, every decent pair of sunglasses offers UV protection. So for all intents and purposes, there is only limited marketing value there. On the other hand, fashion trends are constantly changing. If you can market your wrap-around sunglasses as products that reflect what is new and hot, you will attract the fashion-conscious crowd.
More for Less
Finally, the fact that you purchase wholesale sunglasses from us means you are then able to sell them at retail for less. Bingo! Therein lies another fantastic marketing feature built right into our wraparounds. Use it to your advantage. Market them by putting out the message that you sell the latest, greatest wrap-around sunglasses at more affordable prices than your competitors.
Wrap-around sunglasses offer tons of built-in ways to market them. You just need to use your imagination to draw them out. One thing is for sure: Wrap-arounds are a style that people want right now. We do not see the demand going down any time soon.
The post Wrap Arounds Sunglasses with Built-In Marketing Features appeared first on Wholesale Sunglasses Blog.
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