I Am Shining
Maybelline I Am Shining Color Tattoo 24H Eye Stix ($9.99 for 0.049 oz.) is a light, champagne gold with moderate, warm undertones and a pearly sheen.
- Medium, buildable pigmentation
- Lightly creamy, smooth, comfortable to apply
- Applied evenly and blended out well along edges with brush or fingertip
- Long-wearing (10 hours before fading, but brand claimed 24-hour wear)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
These are the dupes the editor has pulled but not yet rated and officially entered.
- Tom Ford Beauty Solar Exposure #1 (LE, ).
- ColourPop Flasher (PiP, $4.50).
- ColourPop UR a Catch (LE, $4.50).
- ColourPop Crimper (LE, $6.00).
- Too Faced Bananas (LE, $16.00).
- ColourPop CREAM (LE, $4.50).
- MAC Surfer Boy Pizza (LE, $20.00).
- Tarte Party (LE, ).
- Sephora Sunset at the Beach (210) (P, $9.00).
- Tom Ford Beauty Suspicion #1 (PiP, ).
Formula Overview
$9.99/0.049 oz. – $203.88 Per Ounce
The formula is described as “crease-resistant” with “bold” and “long-lasting color” for “24-hour wear.” They further remarked that it had “high pigment.” Most of the shades had semi-opaque to opaque pigmentation, and they were buildable in coverage if they weren’t fully opaque.
They had a smooth, lightly creamy texture that glided on comfortably whether used all-over the lid or on the lash line. However, they weren’t so creamy that they took too long to set or were difficult to keep from creasing as they dried down. They blended out well along the edges within the first 15 seconds, and then they were fairly set and didn’t budge (but they also didn’t flake after they were set!).
Unfortunately, 24-hour wear is quite the claim to make, and while these lasted 10 to 12 hours on me, which I’d consider to be quite good, they did not make it to 24 hours at all. If I’m generous, I’d say that there was about 50-60% of product left after 14 hours. So long as you’re not actually on the hunt for 24-hour wear, I imagine most folks would be happy with the longevity!
Browse all of our Maybelline Color Tattoo 24H Eye Stix swatches.
8.5
Product
7
Pigmentation
8.5
Texture
5
Longevity
5
Application
I Am Confident
Maybelline I Am Confident Color Tattoo 24H Eye Stix ($9.99 for 0.049 oz.) is a light-medium, yellowed peach with strong, warm undertones and a matte finish.
- Semi-opaque, buildable pigmentation
- Lightly creamy, smooth, comfortable to apply
- Applied evenly and blended out well along edges with brush or fingertip
- Long-wearing (10 hours before fading, but brand claimed 24-hour wear)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
These are the dupes the editor has pulled but not yet rated and officially entered.
- Tom Ford Beauty Velours Khaki #1 (LE, ).
- Too Faced Spotlight (LE, $16.00).
- ColourPop Literally Me (LE, $4.50).
- Sydney Grace Mama (Deep) (PiP, $5.25).
- MAC Mamastarrr’s Cookie (LE, $17.00).
- MAC Soft Ochre (P, $23.00).
- Huda Beauty Warm Browns #6 (PiP, ).
- ColourPop Lil Smiley (PiP, $4.50).
- ColourPop Deja Vu (LE, $4.50).
- Sydney Grace Beaches (P, $5.25).
Formula Overview
$9.99/0.049 oz. – $203.88 Per Ounce
The formula is described as “crease-resistant” with “bold” and “long-lasting color” for “24-hour wear.” They further remarked that it had “high pigment.” Most of the shades had semi-opaque to opaque pigmentation, and they were buildable in coverage if they weren’t fully opaque.
They had a smooth, lightly creamy texture that glided on comfortably whether used all-over the lid or on the lash line. However, they weren’t so creamy that they took too long to set or were difficult to keep from creasing as they dried down. They blended out well along the edges within the first 15 seconds, and then they were fairly set and didn’t budge (but they also didn’t flake after they were set!).
Unfortunately, 24-hour wear is quite the claim to make, and while these lasted 10 to 12 hours on me, which I’d consider to be quite good, they did not make it to 24 hours at all. If I’m generous, I’d say that there was about 50-60% of product left after 14 hours. So long as you’re not actually on the hunt for 24-hour wear, I imagine most folks would be happy with the longevity!
Browse all of our Maybelline Color Tattoo 24H Eye Stix swatches.
8.5
Pigmentation
5
Longevity
5
Application
I Am Courageous
Maybelline I Am Courageous Color Tattoo 24H Eye Stix ($9.99 for 0.049 oz.) is a light, rosy bronze with moderate, warm undertones and a frosted sheen. This was one of the sheerer shades in the range.
- Semi-sheer, buildable pigmentation
- Lightly creamy, smooth, comfortable to apply
- Applied evenly and blended out well along edges with brush or fingertip
- Long-wearing (10 hours before fading, but brand claimed 24-hour wear)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
These are the dupes the editor has pulled but not yet rated and officially entered.
- NABLA Cosmetics Aesthetic (PiP, $8.00).
- ColourPop Sparkler (LE, $4.50).
- MAC English Gilt (LE, $21.00).
- JD Glow Rose Goals (P, $7.50).
- ColourPop Reversible (LE, $6.00).
- MAC Woodwinked (P, $17.00).
- Kaja Sunny Amber (PiP, ).
- Wet ‘n’ Wild Flock Party #3 (LE, ).
- MAC Something’s Fishy (PiP, ).
- ColourPop Eclipse (LE, $4.50).
Formula Overview
$9.99/0.049 oz. – $203.88 Per Ounce
The formula is described as “crease-resistant” with “bold” and “long-lasting color” for “24-hour wear.” They further remarked that it had “high pigment.” Most of the shades had semi-opaque to opaque pigmentation, and they were buildable in coverage if they weren’t fully opaque.
They had a smooth, lightly creamy texture that glided on comfortably whether used all-over the lid or on the lash line. However, they weren’t so creamy that they took too long to set or were difficult to keep from creasing as they dried down. They blended out well along the edges within the first 15 seconds, and then they were fairly set and didn’t budge (but they also didn’t flake after they were set!).
Unfortunately, 24-hour wear is quite the claim to make, and while these lasted 10 to 12 hours on me, which I’d consider to be quite good, they did not make it to 24 hours at all. If I’m generous, I’d say that there was about 50-60% of product left after 14 hours. So long as you’re not actually on the hunt for 24-hour wear, I imagine most folks would be happy with the longevity!
Browse all of our Maybelline Color Tattoo 24H Eye Stix swatches.
6
Pigmentation
8.5
Texture
5
Longevity
5
Application
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