FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Formula Overview
$7.00/0.16 oz. – $43.75 Per Ounce
The formula is supposed to work on “body, face, cheek, eye, and lips” with “bold and vibrant color” that is long-wearing and goes on evenly and flawlessly. If you’re looking to use this formula on the eyes as eyeliner or eyeshadow, you’ll probably be quite happy with the end results and longevity. If you’re hoping to use these on the lips, then I think they’re a lot less impressive as they tended to look unflattering by emphasizing lip texture/imperfections and were clingy to wear.
The texture was smooth, fluid, and thin without being too runny, which made it easy to apply from the tube and then to use a fluffy, synthetic brush to diffuse and blend out. I also was able to use my fingertip in most instances, though I had to take care to work pretty quickly as the formula dried down fast and once set, it did not move well.
The shimmery shades were more medium coverage, sometimes buildable but typically more likely to sheer out in practice and require layering to be more pigmented. They had a lot of fine sparkle that caught the light well, so I could see them working well as an all-over lid color. As cheek product, these could be used more as a highlighter than a genuine blush, but you’ll need to work as fast as possible to diffuse the edges and sheer out evenly. As a lip product, it was somewhat uncomfortable to wear, felt clingy, and had a tendency to produce a lot of sparkly migration over the three to four hours it lasted for.
The matte shades had higher coverage, often opaque, that applied well to the eyes and poorly to the lips. Some shades worked better on cheeks than others, but they had to be applied and blended out very, very quickly as the working time about 10 seconds at best. The issue I had with the formula on my lips was they often settled into my lip lines during dry down and/or clung to texture or other imperfections, so it looked rougher, somewhat uneven, and/or “cracked” when I smiled.
The formula dried down fairly quickly and was long-wearing once set. As a lip product, they lasted three to six hours but were drying over time and were often unflattering with respect to finish/texture and shimmery shades had migration over time. As an eye product, they lasted nine hours without creasing or fallout. As a cheek product, they lasted around nine hours before fading a bit.
Browse all of our Moira Superhyped Liquid Pigment swatches.
Ingredients
Isododecane, Trimethylsiloxysilicate, Octyldodecanol, Calcium Silicate, Silica, Hydrogenated Styrene/Isoprene Copolymer, Dextrin Palmitate, Hydrogenated Castor Oil, Disteardimonium Hectorite, Phenoxyethanol, Propylene Carbonate, Camellia Japonica Seed Oil, Squalane, Tocopheryl Acetate, Ethylhexyl Palmitate, Trihydroxystearin, Sodium Hyaluronate, Glucomannan, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-): Titanium Dioxide (CI 77891), Iron Oxide Yellow (CI 77492), Iron Oxide Red (CI 77491), Iron Oxide Black (CI 77499).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Moira Sugar Love Superhyped Liquid Pigment ($7.00 for 0.16 oz.) had a more translucent base with a darker, golden peach shimmer throughout and faint silvery micro-sparkle. It was quite sheer and more watery than other shades in the range.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
These are the dupes the editor has pulled but not yet rated and officially entered.
- NABLA Cosmetics Luna (P, $8.00).
- Pat McGrath Skinshow Moon Glow (PiP, $25.00).
- Anastasia Boli (LE, $12.00).
- MAC Every Day is Sunshine (P, $22.00).
- ColourPop Champagne Toast (LE, $4.50).
- Urban Decay AI (LE, $19.00).
- Dior House of Dreams #2 (LE, ).
- Tom Ford Beauty Rose Cashmere #1 (LE, ).
- Anastasia Vermeer (P, $12.00).
- Laura Mercier Spirit (LE, ).
Formula Overview
$7.00/0.16 oz. – $43.75 Per Ounce
The formula is supposed to work on “body, face, cheek, eye, and lips” with “bold and vibrant color” that is long-wearing and goes on evenly and flawlessly. If you’re looking to use this formula on the eyes as eyeliner or eyeshadow, you’ll probably be quite happy with the end results and longevity. If you’re hoping to use these on the lips, then I think they’re a lot less impressive as they tended to look unflattering by emphasizing lip texture/imperfections and were clingy to wear.
The texture was smooth, fluid, and thin without being too runny, which made it easy to apply from the tube and then to use a fluffy, synthetic brush to diffuse and blend out. I also was able to use my fingertip in most instances, though I had to take care to work pretty quickly as the formula dried down fast and once set, it did not move well.
The shimmery shades were more medium coverage, sometimes buildable but typically more likely to sheer out in practice and require layering to be more pigmented. They had a lot of fine sparkle that caught the light well, so I could see them working well as an all-over lid color. As cheek product, these could be used more as a highlighter than a genuine blush, but you’ll need to work as fast as possible to diffuse the edges and sheer out evenly. As a lip product, it was somewhat uncomfortable to wear, felt clingy, and had a tendency to produce a lot of sparkly migration over the three to four hours it lasted for.
The matte shades had higher coverage, often opaque, that applied well to the eyes and poorly to the lips. Some shades worked better on cheeks than others, but they had to be applied and blended out very, very quickly as the working time about 10 seconds at best. The issue I had with the formula on my lips was they often settled into my lip lines during dry down and/or clung to texture or other imperfections, so it looked rougher, somewhat uneven, and/or “cracked” when I smiled.
The formula dried down fairly quickly and was long-wearing once set. As a lip product, they lasted three to six hours but were drying over time and were often unflattering with respect to finish/texture and shimmery shades had migration over time. As an eye product, they lasted nine hours without creasing or fallout. As a cheek product, they lasted around nine hours before fading a bit.
Browse all of our Moira Superhyped Liquid Pigment swatches.
Ingredients
Isododecane, Trimethylsiloxysilicate, Octyldodecanol, Calcium Silicate, Silica, Hydrogenated Styrene/Isoprene Copolymer, Dextrin Palmitate, Hydrogenated Castor Oil, Disteardimonium Hectorite, Phenoxyethanol, Propylene Carbonate, Camellia Japonica Seed Oil, Squalane, Tocopheryl Acetate, Ethylhexyl Palmitate, Trihydroxystearin, Sodium Hyaluronate, Glucomannan, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-): Titanium Dioxide (CI 77891), Iron Oxide Yellow (CI 77492), Iron Oxide Red (CI 77491), Iron Oxide Black (CI 77499).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Moira A List Superhyped Liquid Pigment ($7.00 for 0.16 oz.) is a medium-dark pink with warmer undertones and lighter flecks of champagne and gold sparkle throughout.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
These are the dupes the editor has pulled but not yet rated and officially entered.
- About Face Baroque (P, $14.00).
- Sephora Rose (LE, ).
- Clarins Rosewood #1 (PiP, ).
- Juvia’s Place Osun (LE, ).
- ColourPop The Scales (LE, $6.00).
- ColourPop Lifted (P, $5.00).
- Dior Rouge Trafalgar #1 (PiP, ).
- Urban Decay Curve (LE, $19.00).
- Tarte Pop Art Princess (LE, ).
- Charlotte Tilbury Pillow Talk (P, $34.00).
Formula Overview
$7.00/0.16 oz. – $43.75 Per Ounce
The formula is supposed to work on “body, face, cheek, eye, and lips” with “bold and vibrant color” that is long-wearing and goes on evenly and flawlessly. If you’re looking to use this formula on the eyes as eyeliner or eyeshadow, you’ll probably be quite happy with the end results and longevity. If you’re hoping to use these on the lips, then I think they’re a lot less impressive as they tended to look unflattering by emphasizing lip texture/imperfections and were clingy to wear.
The texture was smooth, fluid, and thin without being too runny, which made it easy to apply from the tube and then to use a fluffy, synthetic brush to diffuse and blend out. I also was able to use my fingertip in most instances, though I had to take care to work pretty quickly as the formula dried down fast and once set, it did not move well.
The shimmery shades were more medium coverage, sometimes buildable but typically more likely to sheer out in practice and require layering to be more pigmented. They had a lot of fine sparkle that caught the light well, so I could see them working well as an all-over lid color. As cheek product, these could be used more as a highlighter than a genuine blush, but you’ll need to work as fast as possible to diffuse the edges and sheer out evenly. As a lip product, it was somewhat uncomfortable to wear, felt clingy, and had a tendency to produce a lot of sparkly migration over the three to four hours it lasted for.
The matte shades had higher coverage, often opaque, that applied well to the eyes and poorly to the lips. Some shades worked better on cheeks than others, but they had to be applied and blended out very, very quickly as the working time about 10 seconds at best. The issue I had with the formula on my lips was they often settled into my lip lines during dry down and/or clung to texture or other imperfections, so it looked rougher, somewhat uneven, and/or “cracked” when I smiled.
The formula dried down fairly quickly and was long-wearing once set. As a lip product, they lasted three to six hours but were drying over time and were often unflattering with respect to finish/texture and shimmery shades had migration over time. As an eye product, they lasted nine hours without creasing or fallout. As a cheek product, they lasted around nine hours before fading a bit.
Browse all of our Moira Superhyped Liquid Pigment swatches.
Ingredients
Isododecane, Trimethylsiloxysilicate, Octyldodecanol, Calcium Silicate, Silica, Hydrogenated Styrene/Isoprene Copolymer, Dextrin Palmitate, Hydrogenated Castor Oil, Disteardimonium Hectorite, Phenoxyethanol, Propylene Carbonate, Camellia Japonica Seed Oil, Squalane, Tocopheryl Acetate, Ethylhexyl Palmitate, Trihydroxystearin, Sodium Hyaluronate, Glucomannan, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-): Titanium Dioxide (CI 77891), Iron Oxide Yellow (CI 77492), Iron Oxide Red (CI 77491), Iron Oxide Black (CI 77499).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
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