Dumb Luck
Urban Decay Dumb Luck 24/7 EyeshadowUrban Decay Dumb Luck 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a light-medium copper with warm, more orange undertones and lighter, copper sparkle throughout. It had a more frosted finish on my skin, so it was a bit thicker and more prone to emphasizing lid texture than more modern metallic/shimmer shades.
It had mostly opaque color coverage that applied fairly evenly, but the texture felt a little thick and seemed to get pushed around slightly during application. There was also light fallout as there were larger flecks of micro-sparkle throughout. It wore decently for eight hours but had some fallout over time.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Natasha Denona Cannon (366M) (LE, $29.00) is more shimmery (95% similar).
- Huda Beauty Topaz #4 (LE, ) is more shimmery (95% similar).
- Pat McGrath Bronze Rose 005 (LE, $25.00) is more shimmery, darker (95% similar).
- Huda Beauty Sand Haze #1 (PiP, ) is more shimmery, lighter (95% similar).
- Too Faced Candy Queen (LE, $16.00) is more shimmery (95% similar).
- Sydney Grace Suntan (P, $8.00) is more shimmery (95% similar).
- ColourPop Fling (LE, $4.50) is more shimmery (95% similar).
- Linda Hallberg Cosmetics Ara (LE, ) is more shimmery, darker, warmer (95% similar).
- Charlotte Tilbury Bejewelled (Happy Glow Prime) (LE, ) is more shimmery, darker (95% similar).
- Anastasia A4 (Norvina Vol. 1) (LE, $12.00) is more shimmery, darker, warmer (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Oryza Sativa Extract / Rice Extract, Ci 77491 / Iron Oxides, Calcium Aluminum Borosilicate, Zinc Stearate, Ci 77891 / Titanium Dioxide, Talc, Silica, Calcium Sodium Borosilicate, Sodium Dehydroacetate, Phenoxyethanol, Ci 77492 / Iron Oxides, Sorbic Acid, Tin Oxide, Caffeine, Cellulose, Boron Nitride, Caprylic/Capric Triglyceride, Ethylene/Acrylic Acid.
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Look Using this Product
7.5
Product
9
Pigmentation
7.5
Texture
7
Longevity
4.5
Application
Fazed
Urban Decay Fazed 24/7 EyeshadowUrban Decay Fazed 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a muted, medium-dark orange with moderate, warm undertones and a matte finish. The consistency was soft, silky but moderately powdery, which made it more prone to sheering out and having light fallout during application. It had semi-opaque, buildable color payoff that stayed on nicely for eight hours before fading visibly.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- NABLA Cosmetics Honey (PiP, $8.00) is warmer (95% similar).
- Urban Decay Sauced (PiP, $19.00) is lighter (95% similar).
- LORAC Melon (LE, $19.00) is warmer (95% similar).
- LORAC Cinnamon (PiP, ) is warmer (95% similar).
- ColourPop Copy Cat (LE, $4.50) is lighter (90% similar).
- Dominique Cosmetics Caramel (PiP, ) is lighter, warmer (90% similar).
- Viseart Chiffon (PiP, ) is lighter (90% similar).
- Make Up For Ever Soil (LE, ) is darker, warmer (90% similar).
- ColourPop Wind (LE, $4.50) is warmer (90% similar).
- ColourPop Zing (LE, $4.50) is lighter (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Ci 77891 / Titanium Dioxide, Ci 77492 / Iron Oxides, Ci 77742 / Manganese Violet, Ci 77491 / Iron Oxides, Caprylic/Capric Triglyceride, Ethylene/Acrylic Acid Copolymer, Alumina, Zinc Stearate, Boron Nitride, Ci 77163 / Bismuth Oxychloride, Ci 77499 / Iron Oxides, Ci 19140 / Yellow 5 Lake, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Tin Oxide, Talc, Caffeine, Cellulose.
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
9
Pigmentation
8
Longevity
5
Application
Wild One
Urban Decay Wild One 24/7 EyeshadowUrban Decay Wild One 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a rich, deeper orange with warmer undertones and a matte finish. The eyeshadow had rich color payoff in a single layer, which applied smoothly and evenly to bare skin. The texture was soft, finely-milled, and velvety with enough substance to maintain its opacity when applied while still being blendable. It stayed on nicely for eight hours before fading a bit.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Zoeva Through the Window (PiP, ) is warmer (95% similar).
- Melt Cosmetics Pan Dulce (PiP, ) is lighter (90% similar).
- Ace Beaute Vegetation (PiP, ) is darker, cooler (90% similar).
- Tarte Toucan Do It (LE, ) is warmer (90% similar).
- Sugarpill Flamepoint (P, $13.00) is lighter, warmer (90% similar).
- Urban Decay Shag Van (LE, $19.00) is darker, warmer (90% similar).
- ColourPop Creamsicle (PiP, $4.50) is lighter (90% similar).
- ColourPop Rise N Grind (PiP, $4.50) is lighter, warmer (90% similar).
- Viseart Creamsicle (23) (LE, ) is lighter (90% similar).
- Anastasia B1 (Norvina Mini Vol. 2) (LE, ) is lighter, warmer (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Ci 77400 / Copper Powder, Mica, Ci 77491 / Iron Oxides, Caprylic/Capric Triglyceride, Ci 77510 / Ferric Ammonium Ferrocyanide, Zinc Stearate, Ci 77499 / Iron Oxides, Talc, Silica, Ci 77891 / Titanium Dioxide, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Caffeine, Cellulose, Boron Nitride, Ethylene/Acrylic Acid Copolymer.
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
10
Product
10
Pigmentation
10
Texture
8
Longevity
5
Application
Rundown
Urban Decay Rundown 24/7 EyeshadowUrban Decay Rundown 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a medium-dark yellow with strong, warm undertones and a matte finish. It had mostly opaque, buildable pigmentation that applied evenly to bare skin and blended out well.
The texture was somewhat powdery, though certainly finely-milled and silky, so there was a bit of sheering out and light fallout if I was not careful. This shade wore well for eight hours before showing signs of fading.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- ColourPop Totally Buggin’ (LE, $4.50) is darker (95% similar).
- Viseart Saffron (Warm Mattes #4) (P, ) is more shimmery, lighter (95% similar).
- ColourPop Paper Tiger (P, $4.50) is darker (95% similar).
- Anastasia Edge (DC, $12.00) is darker (95% similar).
- ColourPop Trooper (P, $4.50) is lighter (95% similar).
- Fenty Beauty She Salute (PiP, ) is darker (95% similar).
- Viseart Daisy (18) (LE, ) is darker (95% similar).
- Anastasia Cabana (LE, $12.00) is darker, cooler (90% similar).
- ColourPop Tiki (P, $4.50) is more shimmery, lighter (90% similar).
- Smashbox Ochre (P, $22.00) is darker, cooler (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Ci 77492 / Iron Oxides, Ci 77163 / Bismuth Oxychloride, Ethylene/Acrylic Acid Copolymer, Oryza Sativa Extract / Rice Extract, Ci 77891 / Titanium Dioxide, Alumina, Ci 77491 / Iron Oxides, Talc, Ci 19140 / Yellow 5 Lake, Zinc Stearate, Sodium Dehydroacetate, Phenoxyethanol, Ci 77499 / Iron Oxides, Sorbic Acid, Tin Oxide, Caffeine, Cellulose.
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
8.5
Product
9
Pigmentation
8.5
Texture
8
Longevity
5
Application
Overdraft
Urban Decay Overdraft 24/7 EyeshadowUrban Decay Overdraft 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a bright, medium gold with subtle, warm undertones and a sparkling, metallic sheen. The texture was slightly thicker to the touch, but it had moderate slip and felt a little creamy, which helped the powder adhere well to bare skin and blend out nicely without being prone to emphasizing lid texture. It had rich color coverage that stayed on nicely for eight hours before fading visibly.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- ColourPop Cool Breeze (LE, $0.02) is less shimmery, lighter (95% similar).
- KVD Beauty Relic (LE, ) is darker (95% similar).
- Dior Celebrate in Gold #1 (LE, ) is less shimmery, lighter (95% similar).
- ColourPop Come Clean (PiP, $6.00) is cooler (95% similar).
- Urban Decay Honey (2019) (PiP, $19.00) is less shimmery, lighter, cooler (95% similar).
- Rare Beauty Gutsy (LE, ) is cooler (95% similar).
- Terra Moons Ritmo (P, $6.00) is darker (95% similar).
- Coloured Raine Superstar (DC, $6.99) is darker (95% similar).
- Makeup Geek Fortune Teller (P, $9.99) is darker (95% similar).
- ColourPop Golightly (P, $5.00) is less shimmery, cooler (95% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Caprylic/Capric Triglyceride, Talc, Ci 77891 / Titanium Dioxide, Calcium Sodium Borosilicate, Silica, Ci 77491 / Iron Oxides, Zinc Stearate, Ci 77492 / Iron Oxides, Sodium Dehydroacetate, Tin Oxide, Phenoxyethanol, Sorbic Acid, Caffeine, Cellulose, Ethylene/Acrylic Acid Copolymer.
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Look Using this Product
10
Pigmentation
8
Longevity
5
Application
Recent Comments