Taylor Swift’s long-running “Eras Tour” wrapped up last night (December 8th) in Vancouver, so we can finally get a full picture of its financial dominance. According to The New York Times, her production company has confirmed the trek totaled more than $2 billion in ticket sales.
To be exact, the 149-date “Eras Tour” sold $2,077,618,725 in tickets, with a total of 10,168,008 fans attending the shows. This averages out to roughly $204 per ticket, which is far above the $131 average for the Top 100 tours, according to data from the trade publication Pollstar.
Zooming in closer, the biggest attendance at a single show was 96,006 in Melbourne, Australia, on February 16th, and her eight-night run at London’s Wembley Stadium drew 753,112 fans.
It’s worth noting that the $2 billion figure doesn’t include Swift’s merch sales from the tour. In many cities, stadium sales booths were opened a day early so ticketholders and non-ticketholders alike had early access.
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It’s been a history-making run on many fronts. In November 2022, there was a disastrous Ticketmaster pre-sale that prompted a congressional antitrust investigation into the platform.
Meanwhile, the accompanying concert film became the high-grossing concert movie ever in just four days, and the Target-exclusive tour book moved 814,000 print copies during its first two days of sales.
For comparison, Coldplay’s “Music of the Spheres Tour” took 156 concerts to gross $1 billion through the end of July.
Unsurprisingly, Forbes confirmed Swift as the world’s richest female musician this past October.
