A Ford F-150 Lightning electric pickup truck is displayed for sale at a Ford dealership on Aug. 21 in Glendale, Calif. Ford says it is upending its electric vehicle strategy for North American vehicles to focus on hybrids, citing consumers

Ford will write down hundreds of millions of dollars because of the pivot. A key reason for the change, an analyst tells NPR, is that big batteries bring big costs.

(Image credit: Mario Tama)

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